Instagram is available across various app stores and is free of cost. It has up to 700 million (monthly) active users and definitely is the next big thing as far as social media is concerned. By now, you must be one of the millions of users but are you using Instagram to the best of its capacity to promote your blog/brand?
Your field of interest might be fashion, travel, food or photography. Here are some highly effective tips and tricks to make the best of your Instagram account. And I say this with experience that your account and following will grow.
Profile Photo, Handle name and Bio:
First things first, put up your photo or your blog/brand’s logo according to who/what your’re trying to promote. Next is to use a handle name that is not too confusing. Using too many numbers or symbols can take away from the attention, so just keep it clean. (Ex: We go by the name indianluxetravel , which is simple , clean and eye catching.) Your bio should include everything that you or your brand/blog stands for but in brief lines that are catchy.
Who to follow?
Well it’s actually up to you who you want to follow out of the many creative and interesting feeds on Instagram. But what you do not want to miss out on is following people from your similar area of interest or field. If you are a travel blogger, follow other travel bloggers from your region/country and also the ones who are the best in the business. This in turn will keep you updated and provide good engagement within the community.
Don’t just post in squares :
Instagram lately got an update that lets you post landscapes and also portrait shots. Isn’t that so great? So now you do not have to post just in squares. However, in our opinion square and portrait size photos turn out to be the ones that have the most impact in the feed. You won’t see us using much landscape size but it could totally work for your photo type.
It is very important to be consistent and post daily. How many posts you want to shoot daily is totally up to you. We suggest somewhere around 1-2 posts a day will seal the deal. They keep your followers engaged and spreads the message that you are an active account which they should continue to follow.
Photo editing apps:
Most people use their mobile photos to post on Instagram. The impact of mobile photos is not much as it is because the colors don’t always come out great and they are less defined. Now we are not talking about a 360 degree change by editing using Photoshop. But a little tuning of photographs before you post them will help to get a lot of impressions. Read all about the best photo editing apps for mobiles here.
Interacting with other accounts helps increase your overall engagement so much. Don’t hesitate to leave a comment wherever you would like or have a query. Also reply back to your followers so they will feel engaged and a part of your community.
Use of appropriate hashtags:
Use of too many hashtags can be off putting for the readers and take away from what you actually want to say about the photo. So should you shy away from hashtags overall? The answer is simple, no. Use of hastags is very important and we suggest you use them too. Choose hastags that are relevant to the photo and add to your photo description. (Ex: Posting a photo from your travel to India? Use #incredibleindia etc)
Feature Accounts :
There are so many accounts on Instagram that feature the best photos from your field of interest. Identify such accounts by using their hashtag or tagging them in appropriate photos. Getting featured will give you a lot of visibility depending upon the number of followers they have. We share our work on our Instagram but along with that feature the work of fellow travel and photography enthusiasts. #myluxetravel is a growing community for all travel lovers.
When to post:
Knowing what time to post your photos is important too. Instagram now has an amazing feature of Instagram insights that lets you see various statistics about your audience. This is only available for business accounts. Such insights can be used to see what time of the day your followers are most active. Post accordingly for maximum engagement.
Quality over quantity :
The most important tip that one can give you is to know that quality of work always wins! Posting everything does not mean better interaction. Your Instagram photo feed is a reflection of the efforts that you put into your work. Put out the best photos, even if the frequency is less. People also follow certain themes (Use of whites, minimalist photography, more use of certain tones of colours etc) to make their photo feeds look more appealing. Ask yourself, would I like this photo if it appeared on my feed? If the answer is yes, go ahead.
Besides all these tips & tricks, don’t forget to have lots of fun. The ones who have fun and work passionately automatically attract more viewers.
Hope these tips & tricks help you grow your Instagram account and gain more followers. Let us know in the comments below if we have missed out anything. See more from the best of travel here.